So, you’re producing a piece of educational content… sounds boring, right? Wrong. Be it an instructional video, a piece of digital marketing, something internal, corporate, B2B—all content has the opportunity to be great creative. Educational content can be fun, sharable, refreshingly creative, and educational—and it should be. Let’s take a look at a few examples that made us laugh during the making of this educational entry...
Airlines safety videos are flying high. Taking perhaps the driest subject matter known to man, a few airlines – beginning with Delta – have completely flipped the script on the requisite instructional. Watch Air France get trés French, while Air New Zealand goes full Hobbit:
Now compare the airlines’ success with the hysterical Facebook “Chairs” parody, “Tables” from HBO’s Silicon Valley. All the tech money in California couldn’t explain to us what the hell Pied Piper is. This is how not to do it, folks.
Back on the right side of the road, Les Schwab’s Youtube how-to series is a great example of a company that takes education seriously, while also realizing that we don’t want to be stuck in a classroom. These vids get to the point, feature charming easy-to-follow graphics, and ride an on-brand jaunty tune. How do you know when you need new tires?
And last but not least, there’s the great Patrick Warburton. Disney’s Soarin’ Over California ride comes with an instructional video that could not be simpler—fasten seatbelts, keep hands inside the ride, please don’t puke, etc. But Warburton’s sly delivery and the script’s subtle self-awareness take it from required to refreshing.
Don’t sell yourself short. It’s fun to learn.