THE KIDS THESE DAYS... THEY HAVE KIDS!
Today’s new parents aren’t like yours. Their worldview has changed—hell, their world has changed. And the tried-and-true marketing techniques of their boomer forebears just aren’t speaking the same language as today’s ‘rents. With 80% of babies being born into millennial households this year, the entire “parenthood economy” is in complete transition. It’s up to every savvy brand and marketer to adapt accordingly. Let’s get a lay of the land–
The aspirational parenting content of yesteryear is no longer going to cut it. Millennials don’t want a fantasy– they want honesty. They want brands to tell it like it is, and have a laugh along the way. Babies R Us and Fridababy know what’s up...
Not only do new families want honesty, but they want to build family bonds. Chick-fil-A tapped in to this desire to connect with “the coop”—phones off, conversations on.
And speaking of connectivity—bring on the Internet of Things. Millennial parents are constantly busy, and kids are a lot: everybody works; nobody sleeps. According to the Interactive Advertising Bureau, it looks like the good ol’ IoT is here to help. And with 65% of IoT users willing to receive ads on their IoT screens, it looks like the future is spoken word.