Crime & Partners is a creative consultancy specializing in the craft beer, wine, and spirits industries.
We offer custom-tailored discovery workshops and deliver authentic creative content that shares your unique story with your audience.
Westward Whiskey - Brewed and Distilled in Portland, Oregon.
House Spirits Distillery wanted to share their flagship whiskey with a story as unique as the whiskey itself.
Well, it turns out that the first step in creating a single malt whiskey is brewing a pretty damn good beer... introducing Westward, a whiskey born and brewed in Beertown- er, Portland, USA.
Pacific Wonderland is the nickname we've given to this place we call home.
Deschutes Brewery came to us asking for a film to promote the 2017 debut of their dry-hopped Pacific Wonderland Lager, a sessionable brew inspired by the natural beauty of their home state of Oregon.
So, we hit the road to capture what makes this place (and beer) special.
House Spirits Distillery asked us to create a campaign to promote their Krogstad Aquavit, a spirit experiencing a moment in the cocktail world as a versatile twist on traditional elixirs.
We presented Krogstad as a truly Scandinavian spirit with a mysterious side intended to encourage trial amongst cocktail enthusiasts. Look out – aquavit ain’t just for your sweater-sporting grandpa anymore…
*Much Loved, Not Produced
Kombucha and football. A match made in Seattle.
To introduce Humm Kombucha to the Seahawks faithful, we aligned the brand’s clean energy with the electrifying gameday atmosphere created by the 12s and their mascot, Blitz.
Hut, Hut, Humm!
This April, Cîroc and Blue Flame Agency hired yours truly - along with the very talented Lucy Sole - to lead the creative launch of Cîroc VS, an ultra-fine French Brandy. The campaign launches this Summer, so stay tuned… or just check Diddy’s Instagram.
Crux came to us for help sharing the story behind Tripelcross, their latest killer craft offering released February 16, 2018.
Through package design and copywriting, we revealed this mysterious style's tastiest secrets and enticed beer drinkers with bold + bright design that gets this blonde tripel popping off the shelf.
For Deschutes Brewery’s 30th Anniversary, we created an interactive beer maze exclusively for Deschutes co-owners, built entirely out of beer pallets.
Stay tuned as we update this page with photos + video from the event over the coming weeks...
Your Story is more than what you make – It's who you are.
Uncovering a great story starts with digging in and getting your hands dirty. The manifestos we deliver are the foundation of a brand's story.
To help Mecca Grade Estate Malt stand out from the crowd, we took a stand for the intangibles that make all the difference in a malt: the rich character and complexity bred into every batch by a family that never compromises.
Daily Musings from the criminal underbelly.
Follow that shit, y'all.
400ft. 36,000lbs. One unforgettable experience.
Deschutes Brewery built the Street Pub to bring the pub to the people.
They tapped Crime & Partners to share the story behind the pints...