Crime & Partners is a creative consultancy specializing in the craft beer, wine, and spirits industries.
We offer custom-tailored discovery workshops and deliver authentic creative content that shares your unique story with your audience.
Westward Whiskey - Brewed and Distilled in Portland, Oregon.
House Spirits Distillery wanted to share their flagship whiskey with a story as unique as the whiskey itself.
Well, it turns out that the first step in creating a single malt whiskey is brewing a pretty damn good beer... introducing Westward, a whiskey born and brewed in Beertown- er, Portland, USA.
For Deschutes Brewery’s 30th Anniversary, we were tasked with creating an interactive experience exclusively for Deschutes co-owners.
Presenting the BEER MAZE – 270 beer pallets designed into a 6-room maze showcasing the core values of the brewery through creative experiences.
Over 400 co-owners entered the maze, donned protective clean suits and roamed through experiences featuring leaf blowers filled with confetti, falling water, a claw machine full of beer, water guns filled with paint, blacklights, fog machines, exploding “hops” and experimental beers… a beautiful mess, and a killer way to introduce the brand’s new direction to their community.
Oh, and then we did it all over again at the Portland Pub… indoors.
Cîroc and Blue Flame Agency hired yours truly to co-lead the creative launch of Cîroc VS, an ultra-fine French Brandy from the Cîroc distillery.
The 360-campaign included film, experiential, outdoor, influencer, social, and even some Diddy.
And honestly? Shit’s good, y’all.
House Spirits Distillery asked us to create a campaign to promote their Krogstad Aquavit, a spirit experiencing a moment in the cocktail world as a versatile twist on traditional elixirs.
We presented Krogstad as a truly Scandinavian spirit with a mysterious side intended to encourage trial amongst cocktail enthusiasts. Look out – aquavit ain’t just for your sweater-sporting grandpa anymore…
*Much Loved, Not Produced
Crux came to us for help sharing the story behind Tripelcross, their latest killer craft offering released February 16, 2018.
Through package design and copywriting, we revealed this mysterious style's tastiest secrets and enticed beer drinkers with bold + bright design that gets this blonde tripel popping off the shelf.
Pacific Wonderland is the nickname we've given to this place we call home.
Deschutes Brewery came to us asking for a film to promote the 2017 debut of their dry-hopped Pacific Wonderland Lager, a sessionable brew inspired by the natural beauty of their home state of Oregon.
So, we hit the road to capture what makes this place (and beer) special.
Daily Musings from the criminal underbelly.
Follow that shit, y'all.
Your Story is more than what you make – It's who you are.
Uncovering a great story starts with digging in and getting your hands dirty. The manifestos we deliver are the foundation of a brand's story.
To help Mecca Grade Estate Malt stand out from the crowd, we took a stand for the intangibles that make all the difference in a malt: the rich character and complexity bred into every batch by a family that never compromises.
Kombucha and football. A match made in Seattle.
To introduce Humm Kombucha to the Seahawks faithful, we aligned the brand’s clean energy with the electrifying gameday atmosphere created by the 12s and their mascot, Blitz.
Hut, Hut, Humm!
400ft. 36,000lbs. One unforgettable experience.
Deschutes Brewery built the Street Pub to bring the pub to the people.
They tapped Crime & Partners to share the story behind the pints...