Client

Humm Kombucha

Project

Seattle Seahawks Partnership

Services

Brand Strategy, Video Content, Creative Copywriting, Photography, Creative Direction, Social Media Content, Launch Strategy, Digital Film Content

THE ASK

Humm Kombucha had no idea how to take advantage of their newly formed partnership with the Seattle Seahawks, so they came to the pros for a solution that would align their quirky brand with the performance-led personality of the NFL team.

THE INSIGHT

Kombucha and football. A match made in Seattle – To introduce Humm Kombucha to the Seahawks faithful, we aligned the brand’s clean energy with the electrifying gameday atmosphere created by the 12s and their mascot, Blitz.

THE EXECUTION

The Seahawks’ mascot, Blitz, brings the energy every Sunday… but what does a mascot do when they’re not on the clock? How do they stay pumped up? In Blitz’ case, drink a hell of a lot of kombucha. Hut, Hut, Humm!